Marketing Campaigns refer to any advertising effort that your company undertakes to track return on investment. Although it's uncommon to have a campaign that costs nothing, you might choose to set up campaigns at zero cost when the actual cost is negligible, such as using mail merge or bulk email from e-manage|ONE.
Marketing Campaigns allow you to store leads and compile data on how many leads were generated from the campaign, the estimated value of the leads (if they turn into projects) , and track the profitability of the jobs that come from those leads. This information can help you calculate the actual cost per lead, which is the job profitability divided by the total number of leads generated from the campaign.
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