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The required fields are denoted with asterisks, but any information you have, that is accurate, should be entered regardless if it is required or not. A prime example is Market Type. Your company may have chosen not to make this a required field, but it is, nevertheless, important for analyzing your business, so it should be entered whenever possible. An example of how filling in the Market Type on a new Company record is used in the helpful reporting is in the e-manage Dashboard “Sales By Market”.
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