Marketing Campaigns are anything your company does in the way of advertising that you want to track the return on investment on. Although it is highly unlikely that you have a campaign that truly costs you zero, you may decide to enter campaigns at zero cost when the actual cost is negligible, like doing a mail merge or bulk e-mail from e-manage. Marketing Campaigns store leads against them to compile how many leads came in from the campaign (if any), what the estimated value of the leads is (if they turn into projects) and track the profitability of the jobs that come from leads to give you an actual cost per lead (the actual cost per lead is the job profitability divided by the total number of leads that came from the campaign whether or not they turned into anything).
You can create marketing campaigns from the Tools Menu at the top of the e-manage Main Window. You can also create them from within the Contact Import Window or when you perform a mail merge.
In this example, we will use the Configure Marketing Campaigns menu item from the "Tools" menu. Click on the Tools menu at the top of the e-manage main window and then on Configure Marketing Campaigns to see the following window.
