Analyzing Marketing Campaigns

This guide will show you how to analyze your marketing campaigns using search criteria in your system. You will learn how to choose specific parameters to search for and view campaign details, which can be useful when making decisions about future campaigns.

Select Analysis > Contacts >Marketing Campaigns

Choose the criteria you want to search by. You can choose Tracking Date Start and/or Tracking Date End, Cost Per Lead Between, Campaign Cost Between, Conversion to Project %, Conversion to Job %, and one or more Categories to look in. If you choose no categories, then all categories will be returned. Click the "Search" Button.

You will now see the campaign name, campaign cost, track from date, track to date, leads generated, the number of leads that converted to projects, the number of leads that converted to jobs, the Project Value, the Job Value, and the percentage of conversion for Projects and Jobs. Analyze these details to gain insights into the health of each campaign.

Use the information you have gathered to make informed decisions about future campaigns. Consider the success rate of each campaign and whether or not it aligns with your overall marketing goals.

By following these simple steps, you will be able to analyze your marketing campaigns using search criteria in your system. This information will help you make informed decisions about future campaigns and ensure that your marketing efforts are aligned with your overall goals.

the information you have gathered to make informed decisions about future campaigns. Consider the rate of each campaign and whether or not it aligns with your overall marketing goals.

Conclusion: By following these simple steps, you will be able to analyze your marketing campaigns using search criteria in your system. This information will help you make informed decisions about future campaigns and ensure that your marketing efforts are aligned with your overall goals.

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